This ad campaign was distributed to local Boys and Girls Club organizations across the United States to help promote the important work they do with teens and the struggles that they often face while growing up. On projects such as this when we are dealing with real people and real stories, it is crucial we approach our subjects with kindness and compassion. The kids quickly got comfortable with our crew and shared some very personal stories, resulting in a highly intimate and effective campaign.
The Boys and Girls Club of America
Director / Director of Photography