When Three Kings Tattoo opened in Brooklyn, NY in 2008, they approached me to create a spot highlighting their new shop. In the pitch I presented the idea of challenging the perception of tattoos, and the stigma that is often times associated with tattoo culture. To achieve this I decided to combine the naturally elegant visuals with a classical score, instead of an expected loud or aggressive soundtrack. The result is unique and stylized spot that was shared widely on social media and tattoo blogs, resulting in tens of thousands of views and garnering the shop widespread exposure. In the time since the commercial’s release, Three Kings Tattoo have grown to a second location in Manhattan and have become one of the most renowned tattoo shops in the world.
Three Kings Tattoo Shop
Director / Editor / Director of Photography